This TV Home Shopping Pioneer ‘Understood’ the Customer

May 16, 2017 / GuidesFor Team

According to IT Web, if there is one thing that senior executives would want to learn now, it’s how to make sense of all the Big Data that’s coming their way. Analytics is part of the solution and has been used to find patterns in movement or indicators of behavior of customers, for example. However, one software that is fast becoming a favor is Business Intelligence which actually analyzes the data by working with analytics. The following article shows how one TV home shopping pioneer used analytics to shape its own business intelligence and in so doing meet the customers where they are. Servicing said customers plays a huge role in increasing its market share and revenues. Read on for more. – Cora Llamas.

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